About Us

Soft N Sweet is an international company with many years of experience in the confectionary and soft drink market. We source Branded products direct from manufacturers from all over the world which enables us to buy at the best prices. We supply wholesale cash and carries, and large Retail groups in the UK and Europe.

We have the range, buying power & category expertise to drive sales for our customers as well as supporting distributions & penetration for our brands. We are a multi-channel operator and offer an unbeatable proposition spanning all FMCG from cosmetics, tolletries and fragnance to food, confectionery & alcohol.

Our scale enables us to offer +4,500 branded products to the UK and 80 countries worldwide, offering a bespoke, approachable service for our customers and suppliers.